Stan Store vs Gumroad (2026): Fees, Features and Which to Pick
Stan Store charges $29 or $99 a month with 0% fees; Gumroad charges no monthly fee but 10% + $0.50 a sale. Which costs less at your sales, and what each does better.
PParth Garg· Founder, Insidemetics · Updated · 3 min read
In short
- Stan Store is a subscription: $29 or $99 a month, with 0% taken from your sales.
- Gumroad has no subscription: it takes 10% + $0.50 a sale through your own link, and 30% through its Discover marketplace.
- At a $20 price, Stan's $29 plan costs less than Gumroad's fee from about 12 sales a month.
- Gumroad handles sales tax and VAT as merchant of record; with Stan, that's on you.
Stan Store and Gumroad are two of the most common ways creators sell digital products, but they charge in opposite ways. Stan charges a monthly fee and takes nothing from your sales; Gumroad charges nothing monthly and takes a cut of each sale. This guide compares the two on cost and features, using Stan's pricing article and Gumroad's pricing page and help center, checked in October 2026.
The short version
| Stan Store | Gumroad | |
|---|---|---|
| Monthly price | $29 (Creator) or $99 (Creator Pro) | None |
| Yearly price | $300 (Creator) or $948 (Creator Pro) | None |
| Fee on your sales | 0% | 10% + $0.50 through your own link; 30% via Discover |
| Payment processing | Stripe's or PayPal's fee | Charged on top of direct-sale fees |
| Free trial | 14 days | Free to start; you pay per sale |
| Instagram AutoDM | Yes, on both plans | Not listed |
| Discount codes and upsells | Creator Pro only | Not compared here |
| Marketplace | None | Gumroad Discover |
| Sales tax and VAT | Yours to handle | Handled by Gumroad as merchant of record |
Which costs less
| Sales a month | Revenue | Gumroad (10% + $0.50) | Stan Creator ($29) | Stan Creator Pro ($99) |
|---|---|---|---|---|
| 5 | $100 | $12.50 | $29 | $99 |
| 12 | $240 | $30 | $29 | $99 |
| 40 | $800 | $100 | $29 | $99 |
| 100 | $2,000 | $250 | $29 | $99 |
Gumroad is cheaper while you're making a handful of sales. Somewhere around 12 sales a month at $20, Stan's Creator plan starts to cost less, and at 40 sales even Creator Pro is about level with Gumroad. Cheaper products move the break-even point up, because Gumroad's fixed $0.50 weighs more on a low price.
Free toolHow many sales do you need to cover a plan?Where Stan Store is stronger
- No cut of your sales, so you keep more as you grow.
- Instagram AutoDM on the $29 plan, so a comment can send your link by DM.
- A booking calendar for calls, a course builder and recurring subscriptions on both plans.
- A store built for phones, designed to sit behind your bio link.
Where Gumroad is stronger
- Nothing to pay until you sell, which suits your first product.
- A marketplace, Discover, where new buyers can find you (at a 30% fee).
- Merchant of record since January 2025, so it collects and remits sales tax and VAT where it has an obligation.
A third option
We build Insidemetics, so read this knowing we're biased. Insidemetics sits between the two: a flat $29 (Pro) or $59 (Business) a month like Stan, 0% of your sales, and discount codes, order bumps and upsells on the $29 plan, which Stan keeps for its $99 plan. Instagram Auto DM is included with no cap on DMs. Buyers pay into your own PayPal account (and your own Razorpay account for buyers in India). Like Stan, we're not a merchant of record, so sales tax and VAT are yours to handle. There's a 7-day free trial with no card needed.
Frequently asked questions
Is Stan Store or Gumroad cheaper?
Gumroad is cheaper at low sales because it has no monthly fee. At a $20 price, Stan's $29 Creator plan costs less from about 12 sales a month.
Does Stan Store take a percentage of sales?
Stan says it charges 0% transaction fees. Stripe's or PayPal's processing fee still applies.
Does Gumroad charge a monthly fee?
No. Gumroad's pricing page says it doesn't charge a monthly fee; it takes 10% + $0.50 a sale through your own link and 30% through Discover.
Which one handles sales tax?
Gumroad says it acts as merchant of record and collects and remits tax where it has an obligation. With a subscription store such as Stan or Insidemetics, you're the seller and tax is yours to handle.
Stan, Stan Store and Gumroad are trademarks of their owners. Insidemetics isn't affiliated with or endorsed by either. Prices and features change, so check their own sites before you decide.
Parth Garg · Founder, Insidemetics
Parth is building Insidemetics, a link-in-bio creator store where buyers pay straight into the creator's own PayPal or Razorpay account and the platform takes 0% of sales. He writes these guides from what he learns building checkout, delivery and billing for creators.
Sources (checked October 2026)