Stan Store Pricing 2026: Creator vs Creator Pro Explained

Stan Store is one of the best-known link-in-bio stores for creators. Its pricing looks simple, but the gap between its two plans matters, because several sales features sit only on the more expensive one. This guide sets out what each plan includes, what you pay on top, and how to work out which one you need. The prices and features below come from Stan's own pricing article (updated 22 July 2026), checked in October 2026.

Stan Store's plans at a glance

There is no free plan. Stan says it charges 0% transaction fees on both plans, so the subscription is its whole fee. Your buyers' payments still go through Stripe or PayPal, and their standard processing fee comes out of each sale.

What the $29 Creator plan includes

• A storefront for unlimited products, built for phones and desktop.
• Instagram AutoDM, which replies to comments with a link.
• Free lead magnets that collect email addresses.
• A booking calendar for calls.
• A course builder, recurring subscriptions and community features.
• Store and product analytics.

What you need Creator Pro for

According to Stan's pricing article, these features are part of Creator Pro and aren't listed for Creator:

• Email broadcasts, automated email flows and unlimited emails.
• Discount codes.
• Upsells and order bumps.
• Limited-quantity offers.
• Affiliate management.
• Pixel tracking for Meta, Google, Pinterest and TikTok.
• Importing your existing contacts.
• Payment plans and buy-now-pay-later options such as Afterpay and Klarna.

What you pay on top of the plan

The main extra cost is payment processing. Stripe and PayPal each charge a percentage of the sale plus a small fixed fee, and the exact rate depends on the card and the buyer's country. Check their own pricing pages for your account. Every store that takes card payments has this cost, so compare plans with it left out.

Flat fee or percentage fee?

Many link-in-bio stores have a free plan that takes a percentage of each sale instead of a monthly fee, often somewhere between 5% and 12%. Which works out cheaper depends on how much you sell:

Below roughly $300 a month in sales, a percentage-fee plan usually costs less. Above it, a flat plan wins, and the gap grows with every sale. If you're just starting, that's a fair reason to begin on a free plan and move once sales pick up.

Which Stan plan fits you

• Creator suits you if you sell a few products, book calls and want AutoDM, and you don't need discounts or upsells.
• Creator Pro suits you if you email your list often, run launches with discount codes, use affiliates, or run paid ads that need pixel tracking.
• Either way, the yearly price saves money once you're sure: $48 a year on Creator and $240 a year on Creator Pro.

How Insidemetics compares

We build Insidemetics, so read this section knowing we're biased. Here is how our $29 Pro plan lines up against Stan's two plans, feature by feature:

Stan is the better fit if you want Stripe checkout, a longer trial, email broadcasts, or unlimited products and courses on the cheaper plan. Insidemetics is the better fit if you want discount codes, order bumps and upsells without paying $99 a month, and want buyers' money to go straight into your own PayPal or Razorpay account.

Stan and Stan Store are trademarks of their owner. Insidemetics isn't affiliated with or endorsed by Stan. Prices and features change, so check Stan's own site before you decide.