Stan Store vs Kajabi (2026): Price, Limits and Who Each Suits
Stan Store starts at $29 a month; Kajabi starts at $179. What you get for each, the limits on products and contacts, payment fees, and which suits a creator selling from Instagram.
PParth Garg· Founder, Insidemetics · Updated · 3 min read
In short
- Stan Store costs $29 or $99 a month; Kajabi costs $179, $249 or $499 a month, less when paid yearly.
- Kajabi's Basic plan allows 5 products and 2,500 contacts; Stan lists unlimited products.
- Kajabi adds a payment fee of 2.9% + $0.30 on Basic through Kajabi Payments, or 2% if you use another provider.
- Kajabi suits course businesses with an email list; Stan suits creators selling simpler products from a bio link.
Stan Store and Kajabi both let you sell courses and digital products, but they're built for different stages. Stan is a link-in-bio store for creators who sell from social media. Kajabi is an all-in-one course platform with websites, email and community. This guide compares them on price and limits, using Stan's pricing article and Kajabi's pricing page, checked in October 2026.
Prices side by side
| Plan | Monthly | Paid yearly | Product limit |
|---|---|---|---|
| Stan Creator | $29 | $300 a year | Unlimited |
| Stan Creator Pro | $99 | $948 a year | Unlimited |
| Kajabi Basic | $179 | $143 a month | 5 |
| Kajabi Growth | $249 | $199 a month | 50 |
| Kajabi Pro | $499 | $399 a month | Unlimited |
Kajabi's yearly prices are shown per month on its page, with yearly savings of $432 (Basic), $600 (Growth) and $1,200 (Pro). Stan offers a 14-day free trial. Kajabi offers a free trial and a 30-day money-back guarantee; its page doesn't say how long the trial lasts.
Fees on each sale
| Plan | Platform fee | Payment processing |
|---|---|---|
| Stan (both plans) | 0% | Stripe's or PayPal's fee |
| Kajabi Basic | None with Kajabi Payments; 2% with another provider | 2.9% + $0.30 with Kajabi Payments |
| Kajabi Growth | None with Kajabi Payments; 1% with another provider | 2.8% + $0.30 with Kajabi Payments |
| Kajabi Pro | None with Kajabi Payments; 0.5% with another provider | 2.7% + $0.30 with Kajabi Payments |
Contacts and email
Kajabi limits contacts by plan: 2,500 on Basic, 25,000 on Growth and 100,000 on Pro, with extra blocks of 25,000 contacts at $125 a month, according to its pricing page. Every Kajabi plan includes unlimited marketing emails and landing pages. On Stan, email broadcasts and automated email flows are part of Creator Pro, not Creator.
Who each one suits
- Kajabi suits you if courses are your main business, you want a full website, email marketing and a community in one place, and your revenue easily covers $143 to $499 a month.
- Stan suits you if you sell from Instagram or TikTok, want calls, digital downloads and courses behind one bio link, and want to start at $29.
- If you have one course and a few hundred followers, Kajabi's Basic plan is a big fixed cost to carry while you find buyers.
Another option
We build Insidemetics, so we're biased. Like Stan, Insidemetics is a link-in-bio store with a flat fee and 0% of your sales. Online courses and memberships are on our $59 Business plan; our $29 Pro plan covers digital downloads and 1:1 calls, with discount codes, order bumps and upsells. Instagram Auto DM is on every plan, with no cap on DMs, and buyers pay into your own PayPal account. We don't offer email broadcasts or a full website builder, so if you need those, Kajabi or Stan Creator Pro covers them.
Frequently asked questions
Is Kajabi more expensive than Stan Store?
Yes. Kajabi starts at $179 a month ($143 a month paid yearly); Stan starts at $29 a month.
How many products can I sell on Kajabi Basic?
Kajabi's pricing page lists 5 products and 2,500 contacts on Basic.
Does Kajabi take a transaction fee?
With Kajabi Payments you pay a card processing fee (2.9% + $0.30 on Basic in the US). If you use another payment provider, Kajabi adds 2% on Basic, 1% on Growth and 0.5% on Pro.
Can I sell courses on Stan Store?
Yes. Stan's pricing article lists a course builder on both of its plans.
Stan, Stan Store and Kajabi are trademarks of their owners. Insidemetics isn't affiliated with or endorsed by either. Prices change, so check their own sites before you decide.
Parth Garg · Founder, Insidemetics
Parth is building Insidemetics, a link-in-bio creator store where buyers pay straight into the creator's own PayPal or Razorpay account and the platform takes 0% of sales. He writes these guides from what he learns building checkout, delivery and billing for creators.
Sources (checked October 2026)